SOCIAL MEDIA.
Discover the art of social media marketing with our expert team, skilled in crafting captivating content and deploying targeted ads that drive engagement and spark meaningful conversations. With a strategic focus on analytics and compelling storytelling, we transform your online presence into a dynamic hub, driving brand awareness, fostering community engagement, and igniting a digital revolution, share by share.
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Social Media management is not merely a line item on a retainer, it includes various components all play an important role in success on social media.
THE VARIOUS COMPONENTS.
Social Media Strategy.
The meticulous plan to achieve marketing goals through content & paid social media.
Content Creation.
Crafting and producing engaging, informative, and valuable content tailored for specific audiences and platforms.
Social Media Management.
The day-to-day management, creation, scheduling, engagement, and tracking for optimization.
Paid Social Media.
Strategically targeted advertising on social media platforms to reach specific audiences.
Online Reputation Management.
Our team monitors & addresses incoming commentary and enquiries to maintain a positive online image.
Reporting & Analytics.
Reporting involves analyzing data to measure performance, audience behaviour, and inform future strategies.
The Social Process.
SOCIAL MEDIA AUDIT.
STRATEGY.
CONTENT PLANNING.
CONTENT SHOOT & CREATION.
APPROVALS.
GO LIVE.
ANALYTICS & OPTIMISATION.
A meticulous examination of your social media channels, analyzing everything from content performance to audience engagement, to uncover hidden gems and map out a strategic course for success.
The roadmap that guides a brand's online interactions and activities across various platforms. It outlines goals, target audiences, content plans, and engagement tactics to ensure cohesive and effective communication that aligns with the brand's overall objectives.
The meticulously outlining of themes, topics, formats, and distribution channels for upcoming content pieces, ensuring alignment with brand objectives and audience preferences for accurate production & creation.
Now it's time for filming and editing visuals into final content pieces. This phase also involves copy writing for artwork headlines as well as attention grabbing caption copy the is SEO optimized for each relevant platform.
A social media calendar is shared with the client outlining a detailed plan of proposed content themes, types, and posting schedules.
During this phase the approved content is uploaded on scheduling software so that each piece can go live at a specific time.
This is also when paid social media campaigns are built with the various approved assets, required budgets and tactically planned audiences.
Social media campaign analytics involves gathering and analyzing data related to key performance indicators (KPIs) such as reach, engagement, click-through rates, conversions, and more. This data is used to evaluate the effectiveness of the campaign and identify areas for improvement. Optimization involves making adjustments to the campaign based on the insights gathered from analytics to improve its performance, whether it's refining targeting, adjusting ad creative, or reallocating budget to better-performing channels or demographics.